Does Website Design Play an Important Role in Ecommerce Site?

The answer to this question is a matter of perspective. If you want to focus on ecommerce solutions that don’t give a lot of importance to the design of the website, that’s your choice. But, it’s important to understand that the first thing that a visitor to your website is going to come across is your design. So, it’s of paramount importance that you use the design in a way such that it enhances the appeal and also the functionality of your ecommerce website design and development.
Ecommerce websites that have quality website design have come up trumps and managed to go one up over their competition. Therefore, it makes sense that you choose a company offering ecommerce solutions that knows the importance of website design. But, here again it’s important to understand that it’s not just the design that is important. There are various factors at play as well and your chosen company has to give importance to them as well. A visitor to your ecommerce site should not only be impressed by the visuals on the site, but also the features and inherent functionality of the site. Everything must come together to offer visitors a highly satisfying shopping experience.
This is what makes a successful website and nothing else.